
CITS (China International Travel Service) is China's oldest and largest state-owned travel enterprise, founded in 1954 and headquartered in Beijing. It is the classic inbound operator for foreign visitors to China.
What they offer for China travel:
Group & private tours: Escorted group tours with fixed departures, plus private custom itineraries — covering classic golden-triangle routes (Beijing–Xi'an–Shanghai) and beyond.
Nationwide network: Branches and partner offices in every major city and province, giving them reach that smaller agencies can't match.
MICE & business travel: A major player for corporate groups, conferences, incentive trips, and government-hosted delegations.
Permit & special-access handling: Established relationships for Tibet permits, restricted-area access, and large-group logistics.
Multilingual service: English, Japanese, Korean, and European-language guides available in most hubs.
Best for: Travelers who want a reliable, established operator for group tours, corporate/MICE travel, or itineraries that need nationwide coordination and permit handling — less suited to travelers seeking boutique, off-the-beaten-path, or highly personalized creative trips.
Coverage: All China regions, strongest in tier-1 cities and classic tourist circuits. Remote/boutique coverage depends on the local branch.